Rose Rocket

Rose Rocket is a software company in Toronto, Ontario, and it works in one of the oldest parts of the economy. Trucks move most of the goods that people buy in North America. Yet a lot of the companies that run those trucks still plan their day on phone calls, whiteboards and spreadsheets that one person in the office keeps up to date.

Rose Rocket builds the software that replaces that work. Its customers go from a carrier with ten trucks to large enterprise shippers and logistics firms that move freight across Canada and the United States every hour. For a small fleet, this can mean the owner stops working until midnight to send invoices. For a large company, it can mean thousands of loads each week that move with fewer mistakes and less time on the phone.