Johnson Capital

A capital partner with a clearer public presence

Johnson Capital arranges commercial real estate financing, but its dated brand did little to communicate the pace of the firm’s work. The brief was to retain the credibility borrowers expect from CRE while making the offer easier to understand.

A dark identity with practical detail

We rebuilt the navigation around the financing categories borrowers look for, giving each service its own page. A dark, cinematic visual direction sets the firm apart, while a live rates ticker and visual funding timeline make its capabilities more concrete.

• Created the website and visual identity around Johnson Capital’s role as a capital partner.

• Built custom rate and timeline components to support the funding story.

The brand, site and custom components went from kickoff to launch in one month. At launch, desktop PageSpeed Insights recorded 97 for performance and 98 for accessibility, with the complete platform ready for handover.