LUCA Cycling

Brief

LUCA is a UK brand of women's cycling and spin apparel, founded by Luca Kuhn around kit designed for women from the start. Products, stock, and checkout live in Shopify, while the site itself runs on Framer. The brief was to connect the two so the Framer site works as a real shop, and to stop losing buyers when a size sells out.

Approach

My scope was the commerce integration, not the site design. I connected the Framer site to LUCA's Shopify store with Framer Commerce, so product pages, collections, and the cart read products, variants, prices, and stock from Shopify through the Storefront API. For sold-out sizes I set up Notify Me. On a product page such as the Aurora jersey, a shopper who picks an unavailable size (XXS, for example) sees a Notify me when available button and leaves an email. The sign-up is tied to that product and size and sent to LUCA's Klaviyo account, and the shopper gets a confirmation that they will be emailed when it is back in stock.

Result

The LUCA team manages products, stock, and new drops in Shopify, and the Framer storefront reflects the changes without a developer. Instead of a dead end on sold-out sizes, they collect back-in-stock sign-ups per size in Klaviyo and can email those shoppers when stock returns.