Wrapped the site for Noova, a fitness app that connects people to gyms, studios and trainers in their city.

The whole page uses product UI as the visual. Real screens tilted, stacked and cropped, so the hero already shows what the app feels like.

Two typefaces only. Outfit for headings, Inter for everything else, and purple reserved for actions.

For app landing pages, do you go with real screens or custom illustration? I keep landing on real screens, but I'm curious where you sit on this.

Wrapped the site for Noova, a fitness app that connects people to gyms, studios and trainers in their city.

The whole page uses product UI as the visual. Real screens tilted, stacked and cropped, so the hero already shows what the app feels like.

Two typefaces only. Outfit for headings, Inter for everything else, and purple reserved for actions.

For app landing pages, do you go with real screens or custom illustration? I keep landing on real screens, but I'm curious where you sit on this.