Branding for wooof.design cost nothing but time.
No designer, no brand agency, no budget for either. Just a pixel dog logo, a name spelled with three o's, and the same tone of voice everywhere it shows up. X, Pinterest, the site itself.
Consistency is the actual budget. The dog looks the same in every post. The way I write doesn't shift between platforms. It's not much of an audience yet, but every post is building toward the same identity instead of starting over each time.
No money needed. Just doing the same thing enough times for it to actually mean something.
