We just finished OzuraPay's design and implementation.
Most B2B homepages are built for one buyer and sold to three.
Nobody decides this. It just happens, and it usually happens in favour of whoever the founder used to be.
A homepage should answer three questions before the visitor does any work. Which of these people am I? What does this do for me specifically? What do I look at to know it's real?
Try it on yours. Can a reseller tell in two seconds the page is for them and not for the enterprise buyer?
Can a developer find an endpoint before they find a testimonial?
Does the person signing the invoice see a number that means anything to them?
If it's no to all three, you don't have a copy problem. You have a page designed for one reader and shipped to three.
We just finished OzuraPay. Payment orchestration, sold to ISOs, enterprises and developers at once.
The three cards under the hero don't describe the buyers. They show each one their own screen: a residual list, transaction volume, a 200 OK.
