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When Zack reached out, he had a bold vision, to launch True Self Operation, a platform helping people reconnect with their authentic selves through introspection, creativity, and guided expansion.

Built under the Intuitive Vandal umbrella, True Self Operation now host digital courses, memberships, eBooks, and coaching programs centered around mental clarity, creativity, and spiritual growth.

Zack needed a complete digital ecosystem, a central home for his content, programs, and community. His vision included both digital and physical offerings, but he lacked the structure to deliver them seamlessly.

Zack had the vision, but needed a partner to translate it into a cohesive, conversion-optimized digital experience.

The challenge was balancing artistry and infrastructure. True Self Operation wasn’t a typical online course site, it was a movement, blending design, spirituality, and education.

Zack’s previous setups didn’t reflect the depth of his message or the scalability of his business model. Without clear funnels or automated systems, new visitors couldn’t easily understand his offers or move from awareness to purchase.

The result was a seamless, scalable digital ecosystem that unites artistry and automation.

Purchase courses, attend retreats, and book coaching—all in one flow

Zack’s brand now communicates the same intentional energy it teaches: clarity, alignment, and expansion.

Client Testimonial:

"Ismel Figueroa has been an invaluable partner in building my digital presence. His skills go far beyond web design—he’s helped me shape my entire digital platform and marketing funnel with clear insight and strong strategic thinking. Ismel brings a rare combination of execution and strategy, and his local presence makes collaboration seamless. I plan to continue leveraging him as a key part of my team supporting my long-term success. I highly recommend working with him."

53:T419,

“Designers shouldn’t be prototyping. They should be publishing.”

@Ryan Hayward went all‑in on @Framer, built @Insert Frame on top of it, and now serves designers + marketers globally.

@Daniel G Bright (BrightStudios) and I just recorded a deep dive on team building, burnout, products, and @Framer's future.

Watch Full Episode here ↓

54:T977,

Hey Creators:

I cohost UnContrad podcast next to @Daniel G Bright (BrightStudios)

New episode with @Ryan Hayward is dropping this week, the genius behind @Insert Frame and some of the best @Framer plugins.

Enjoy previous episodes with legends like @Adriano Reis, @Cédric, @Andrea Montini, @Victoria, @Luca Da Corte, @Mason Price, @Miguel Queirós, @Tommy Geoco, @Morten Korshavn, @Mark and +20 more legends.

Stay tuned here: https://youtube.com/@uncontrad

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Great conversation about the state of design 🏆","previewJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Appreciate the invite! Great conversation about the state of design "},{"type":"emoji","attrs":{"name":"trophy","emoji":"🏆"}}]}]},"thumbnail":null,"targetDeleted":false,"owned":false,"actions":{"postId":"019fa42e-61f9-753d-b63b-8013e86fdd2a","like":{"count":1,"liked":false},"reply":{"parentCommentId":"019fa437-d98f-779d-99f0-347a082038fc"},"repost":null}},"context":{"type":"post","id":"019fa42e-61f9-753d-b63b-8013e86fdd2a","preview":"I used to think “real” design success meant stacking prestige logos: NFL teams, big tech, shiny startups 🫢 \nThen I sat down with Brady Patterson, a designer and agency founder in Austin who went from the 49ers, USC, Fox Sports, Apple, and Hulu… to building brands and conversion‑driven websites for roofers, garage door companies, and other blue‑collar businesses. \nWatch Full Episode below ↓","previewJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I used to think “real” design success meant stacking prestige logos: NFL teams, big tech, shiny startups "},{"type":"emoji","attrs":{"name":"face_with_open_eyes_and_hand_over_mouth","emoji":"🫢"}},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"Then I sat down with "},{"type":"text","text":"Brady Patterson","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://contra.com/brady_patterson_4qrsbnmm?r=ismelfigueroa","target":"_blank"}}]},{"type":"text","text":", a designer and agency founder in Austin who went from the 49ers, USC, Fox Sports, Apple, and Hulu… to building brands and conversion‑driven websites for roofers, garage door companies, and other blue‑collar businesses. 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great work alone doesn’t lead to bigger projects.

you also need:

- taste

- persistence

- learn how to sell

in our recent episode at UnContrad, Wesley Bancroft, founder of Lunour Studio gets real about self-doubt, creativity, brand activation, and the work behind growing as an independent designer.

watch full ep here ↓

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"great work alone doesn’t lead to bigger projects.","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://youtu.be/DlX8j98bbkU","target":"_blank"}}]}]},{"type":"paragraph","content":[{"type":"text","text":"you also need:"}]},{"type":"paragraph","content":[{"type":"text","text":"- taste "}]},{"type":"paragraph","content":[{"type":"text","text":"- persistence "}]},{"type":"paragraph","content":[{"type":"text","text":"- learn how to sell"}]},{"type":"paragraph","content":[{"type":"text","text":"in our recent episode at UnContrad, "},{"type":"text","text":"Wesley Bancroft, founder of Lunour Studio","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://x.com/WesleyBancroft","target":"_blank"}}]},{"type":"text","text":" gets real about self-doubt, creativity, brand activation, and the work behind growing as an independent designer."}]},{"type":"paragraph","content":[{"type":"text","text":"watch full ep here ↓","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://youtu.be/DlX8j98bbkU","target":"_blank"}}]}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/W01q83Boi1uLQ1a02srXex7vihX1LLB01avribmuJ01gALM.m3u8","metadata":{"posterUrl":"https://image.mux.com/W01q83Boi1uLQ1a02srXex7vihX1LLB01avribmuJ01gALM/thumbnail.webp?time=33.035","aspectRatio":"16:9","duration":181.346289}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":4,"liked":false},"comments":{"count":1},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-10-06T16:12:50.651Z","updatedAt":"2026-10-06T16:12:50.651Z"},{"id":"01a10d87-1dae-711e-8942-3855edf4a01c","title":null,"body":"

I have some news:

I’ve added a @Framer expert budget to my Contra profile because I want to make more room for the kind of work I’m most excited to take on:

Thoughtful, high-impact sites for teams that care about both brand and conversion.

Also grateful to have crossed 2,000 followers on Contra, not as a performance metric, mostly as a meaningful sign that I’m building a community around better digital experiences, useful ideas, and ambitious work.

I’d love to connect with founders, agencies, marketers, designers, and developers working on design projects, especially launches, redesigns, landing pages, creator platforms, and conversion-focused growth experiences.

If thats you, comment in one sentence what are you working on ↓

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I have some news: "}]},{"type":"paragraph","content":[{"type":"text","text":"I’ve added a "},{"type":"mention","attrs":{"id":"a7cd9fe6-cf81-4a41-8e93-bca0291dba80","slug":"framer","label":"Framer","mentionSuggestionChar":"@"}},{"type":"text","text":" expert budget to my Contra profile because I want to make more room for the kind of work I’m most excited to take on: "}]},{"type":"paragraph","content":[{"type":"text","text":"Thoughtful, high-impact sites for teams that care about both brand and conversion. "}]},{"type":"paragraph","content":[{"type":"text","text":"Also grateful to have crossed 2,000 followers on Contra, not as a performance metric, mostly as a meaningful sign that I’m building a community around better digital experiences, useful ideas, and ambitious work. "}]},{"type":"paragraph","content":[{"type":"text","text":"I’d love to connect with founders, agencies, marketers, designers, and developers working on design projects, especially launches, redesigns, landing pages, creator platforms, and conversion-focused growth experiences. "}]},{"type":"paragraph","content":[{"type":"text","text":"If thats you, comment in one sentence what are you working on ↓"}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/08f7a3cf-0477-45eb-add1-e2f7085e9ef7/01a10d86-2743-730e-9e2d-945a4c4f237f.png","metadata":{"tint":{"h":60,"s":87,"l":31},"width":1920,"height":1920}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":4,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-10-05T19:25:21.201Z","updatedAt":"2026-10-05T19:25:21.201Z"},{"id":"01a0ff97-6b59-77ac-bebf-b8615b1d282a","title":null,"body":"

Launched OB Sync in collaboration with Patricia and Ernesto, to design and launch a bilingual, conversion-focused digital experience that supports their product sales and customer journey.

The project includes user-flow mapping, wireframes, and complete visual design in Framer for eight core pages, along with a reusable design system featuring custom color, typography, components, and visuals inspired by OB Sync’s eight pillars.

It also covers the full e-commerce setup for their one-month and five-month product packages, including product details, inventory, pricing, variants, shipping policies, optimized product pages, and upsell/cross-sell sales flows.

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I partnered with Zack to create True Self Operation to new site using Kajabi for backend operations and Framer for the website design.

The result was a seamless, scalable digital ecosystem that unites artistry and automation.

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I partnered with Zack to create "},{"type":"text","text":"True Self Operation","marks":[{"type":"italic"}]},{"type":"text","text":" to new site using "},{"type":"text","text":"Kajabi","marks":[{"type":"bold"}]},{"type":"text","text":" for backend operations and "},{"type":"text","text":"Framer","marks":[{"type":"bold"}]},{"type":"text","text":" for the website design."}]},{"type":"paragraph","content":[{"type":"text","text":"The result was a "},{"type":"text","text":"seamless, scalable digital ecosystem","marks":[{"type":"bold"}]},{"type":"text","text":" that unites artistry and automation."}]},{"type":"paragraph","content":[{"type":"text","text":"Built under the "},{"type":"text","text":"Intuitive Vandal ","marks":[{"type":"bold"},{"type":"italic"}]},{"type":"text","text":"umbrella, "},{"type":"text","text":"True Self Operation","marks":[{"type":"bold"}]},{"type":"text","text":" now host digital courses, memberships, eBooks, and coaching programs centered around mental clarity, creativity, and spiritual growth."}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[],"resources":[{"id":"17881","resolved":true,"title":"TrueSelf Operation","body":"$52","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"When Zack reached out, he had a bold vision, to launch "},{"type":"text","text":"True Self Operation","marks":[{"type":"bold"}]},{"type":"text","text":", a platform helping people reconnect with their authentic selves through introspection, creativity, and guided expansion."}]},{"type":"paragraph","content":[{"type":"text","text":"Built under the "},{"type":"text","text":"Intuitive Vandal ","marks":[{"type":"bold"},{"type":"italic"}]},{"type":"text","text":"umbrella, "},{"type":"text","text":"True Self Operation","marks":[{"type":"bold"}]},{"type":"text","text":" now host digital courses, memberships, eBooks, and coaching programs centered around mental clarity, creativity, and spiritual growth."}]},{"type":"paragraph","content":[{"type":"text","text":"Zack needed a "},{"type":"text","text":"complete digital ecosystem","marks":[{"type":"bold"}]},{"type":"text","text":", a central home for his content, programs, and community. His vision included both "},{"type":"text","text":"digital and physical offerings","marks":[{"type":"bold"}]},{"type":"text","text":", but he lacked the structure to deliver them seamlessly."}]},{"type":"paragraph","content":[{"type":"text","text":"Zack had the vision, but needed a partner to "},{"type":"text","text":"translate it into a cohesive, conversion-optimized digital experience","marks":[{"type":"bold"}]},{"type":"text","text":"."}]},{"type":"paragraph","content":[{"type":"text","text":"The challenge was balancing "},{"type":"text","text":"artistry","marks":[{"type":"italic"}]},{"type":"text","text":" and "},{"type":"text","text":"infrastructure","marks":[{"type":"italic"}]},{"type":"text","text":". True Self Operation wasn’t a typical online course site, it was a "},{"type":"text","text":"movement","marks":[{"type":"bold"}]},{"type":"text","text":", blending design, spirituality, and education."}]},{"type":"paragraph","content":[{"type":"text","text":"Zack’s previous setups didn’t reflect the depth of his message or the scalability of his business model. Without clear funnels or automated systems, new visitors couldn’t easily understand his offers or move from awareness to purchase."}]},{"type":"paragraph","content":[{"type":"text","text":"The result was a "},{"type":"text","text":"seamless, scalable digital ecosystem","marks":[{"type":"bold"}]},{"type":"text","text":" that unites artistry and automation."}]},{"type":"paragraph","content":[{"type":"text","text":"Purchase courses, attend retreats, and book coaching—all in one flow"}]},{"type":"paragraph","content":[{"type":"text","text":"Zack’s brand now communicates the same "},{"type":"text","text":"intentional energy","marks":[{"type":"bold"}]},{"type":"text","text":" it teaches: clarity, alignment, and expansion. "}]},{"type":"paragraph","content":[{"type":"text","text":"Client Testimonial:","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"type":"text","text":"\"Ismel Figueroa has been an invaluable partner in building my digital presence. His skills go far beyond web design—he’s helped me shape my entire digital platform and marketing funnel with clear insight and strong strategic thinking. Ismel brings a rare combination of execution and strategy, and his local presence makes collaboration seamless. I plan to continue leveraging him as a key part of my team supporting my long-term success. I highly recommend working with him.\"","marks":[{"type":"italic"}]}]}]},"introduction":"","slug":"trueself-operation","author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/UMa8ZY00n9TsNtgPR01dFFQdwZV7tSNNg1ETGtol01uoIA.m3u8","metadata":{"posterUrl":"https://image.mux.com/UMa8ZY00n9TsNtgPR01dFFQdwZV7tSNNg1ETGtol01uoIA/thumbnail.webp?time=4.836","aspectRatio":"1481:813","duration":10.366667}},{"type":"video","url":"https://stream.mux.com/HPrb7131hFeZZSJA1sPdlovWljpJxpjlu02G1sUlfk7g.m3u8","metadata":{"posterUrl":"https://image.mux.com/HPrb7131hFeZZSJA1sPdlovWljpJxpjlu02G1sUlfk7g/thumbnail.webp?time=58.067","aspectRatio":"113:48","duration":89.3}}],"post":null,"createdAt":"2026-10-03T02:00:21.171Z","updatedAt":"2026-10-03T02:00:21.171Z","publishedAt":"2026-10-03T02:00:21.168Z","featuredAt":null,"approvedAt":null,"type":"site","attributes":{"url":"https://trueselfoperation.com/","categories":[{"id":"cb1ce5d0-8749-428e-b0d8-917786928ffd","name":"Personal","slug":"personal"},{"id":"ddd39099-5b17-42e0-b333-7b7c480a114f","name":"Business","slug":"business"},{"id":"4deaf317-a648-4f8b-ae2a-f9a4cf1a35da","name":"Education","slug":"education"}],"mainCategory":null,"tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":1,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-10-03T02:00:21.753Z","updatedAt":"2026-10-03T02:00:21.753Z"},{"id":"01a0e90e-50b1-769c-a213-ef8f9db0f045","title":null,"body":"

AI isn’t replacing designers.

but ignoring AI is a mistake.

in our latest UnContrad interview, @pizzaboy and @LukeADesign break down what actually protects a creative business:

- strong standards

- better systems

- client-ready brands

the courage to reject “good enough”

this conversation is for every independent creative building something real ↓

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"AI isn’t replacing designers."}]},{"type":"paragraph","content":[{"type":"text","text":"but ignoring AI is a mistake."}]},{"type":"paragraph","content":[{"type":"text","text":"in our latest UnContrad interview, "},{"type":"text","text":"@pizzaboy","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://x.com/pizzaboy","target":"_blank"}}]},{"type":"text","text":" and "},{"type":"text","text":"@LukeADesign","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://x.com/LukeADesign","target":"_blank"}}]},{"type":"text","text":" break down what actually protects a creative business:"}]},{"type":"paragraph","content":[{"type":"text","text":"- strong standards "}]},{"type":"paragraph","content":[{"type":"text","text":"- better systems "}]},{"type":"paragraph","content":[{"type":"text","text":"- client-ready brands"}]},{"type":"paragraph","content":[{"type":"text","text":"the courage to reject “good enough”"}]},{"type":"paragraph","content":[{"type":"text","text":"this conversation is for every independent creative building something real ↓"}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/5PVHOfGPAV8nYz01cucV9K2Aaa6eXeQSJXCwHb69mxgY.m3u8","metadata":{"posterUrl":"https://image.mux.com/5PVHOfGPAV8nYz01cucV9K2Aaa6eXeQSJXCwHb69mxgY/thumbnail.webp?time=25.566","aspectRatio":"16:9","duration":129.832144}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":3,"liked":false},"comments":{"count":1},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-09-28T17:27:04.632Z","updatedAt":"2026-09-28T17:27:04.632Z"},{"id":"01a08c77-bc41-727a-8fda-88b331cf9eb8","title":null,"body":"

what if the reason your work feels generic isn’t your skill…

…but the fact that you keep designing for approval?

@Alex Aperios joined @Daniel G Bright (BrightStudios) and I recently at UnContrad Podcast to unpack how independent designers can build bolder work, pitch stronger ideas, and stop hiding behind “safe” creative choices.

this conversation is for every creative trying to stand out.

full episode just dropped on our YT channel, leave us your comment there, excited to feature your thoughts in our community ↓

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"what if the reason your work feels generic isn’t your skill… "}]},{"type":"paragraph","content":[{"type":"text","text":"…but the fact that you keep designing for approval? "}]},{"type":"paragraph","content":[{"type":"mention","attrs":{"id":"42c252df-64ad-4f07-918a-40159a60b4a6","slug":"alex-aperios","label":"Alex Aperios","mentionSuggestionChar":"@"}},{"type":"text","text":" joined "},{"type":"mention","attrs":{"id":"189300a4-16ea-4e8f-9b17-caac9808e24b","slug":"danielgbright","label":"Daniel G Bright (BrightStudios)","mentionSuggestionChar":"@"}},{"type":"text","text":" and I recently at UnContrad Podcast to unpack how independent designers can build bolder work, pitch stronger ideas, and stop hiding behind “safe” creative choices. "}]},{"type":"paragraph","content":[{"type":"text","text":"this conversation is for every creative trying to stand out. "}]},{"type":"paragraph","content":[{"type":"text","text":"full episode just dropped on our YT channel","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://youtu.be/sp23QtaC9x4?si=iV1MTPVyZanylqEo","target":"_blank"}}]},{"type":"text","text":", leave us your comment there, excited to feature your thoughts in our community ↓"}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/8n02hZF75oqxY6ZIUZC3CT6pDBXgXzHHqrQ516OoIAe8.m3u8","metadata":{"posterUrl":"https://image.mux.com/8n02hZF75oqxY6ZIUZC3CT6pDBXgXzHHqrQ516OoIAe8/thumbnail.webp?time=6.967","aspectRatio":"16:9","duration":157.242667}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":11,"liked":false},"comments":{"count":2},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-09-10T17:57:32.357Z","updatedAt":"2026-09-10T17:57:32.357Z"},{"id":"019ff27c-083e-752c-a88a-12fcd46be861","title":null,"body":"

hot take 🫢

The struggle of the "generalist" is real

I've noticed most corporate jobs want you to be one thing, but independent/freelance success often requires being a "man/woman of many traits"

@Daniel G Bright (BrightStudios) and I talked to @Lukas Arce Margerie about how to lean into your versatility

Full episode just dropped on our YT channel, leave us your comment there, excited to feature your thoughts in our community ↓

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"hot take "},{"type":"emoji","attrs":{"name":"face_with_open_eyes_and_hand_over_mouth","emoji":"🫢"}},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"The struggle of the \"generalist\" is real "}]},{"type":"paragraph","content":[{"type":"text","text":"I've noticed most corporate jobs want you to be one thing, but independent/freelance success often requires being a \"man/woman of many traits\" "}]},{"type":"paragraph","content":[{"type":"mention","attrs":{"id":"189300a4-16ea-4e8f-9b17-caac9808e24b","slug":"danielgbright","label":"Daniel G Bright (BrightStudios)","mentionSuggestionChar":"@"}},{"type":"text","text":" and I talked to "},{"type":"mention","attrs":{"id":"cc3ae1e0-5960-4a8d-b41c-acdebc45bcd3","slug":"lukas-arce-margerie","label":"Lukas Arce Margerie","mentionSuggestionChar":"@"}},{"type":"text","text":" about how to lean into your versatility "}]},{"type":"paragraph","content":[{"type":"text","text":"Full episode just dropped on our YT channel, leave us your comment there, excited to feature your thoughts in our community ↓","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://youtu.be/rR1FSmULvsM","target":"_blank"}},{"type":"bold"}]}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/dRiQWemWGrWEXPWfwnSWtWB5qRTjgUkse9gBdNSXDa4.m3u8","metadata":{"posterUrl":"https://image.mux.com/dRiQWemWGrWEXPWfwnSWtWB5qRTjgUkse9gBdNSXDa4/thumbnail.webp?time=41.754","aspectRatio":"16:9","duration":98.342667}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":4,"liked":false},"comments":{"count":1},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-08-11T20:20:42.690Z","updatedAt":"2026-08-11T20:20:42.690Z"},{"id":"019fa49f-9900-77ee-8a35-acd4d2751e77","title":null,"body":"

Popular opinion: shaders in @Framer are way too much fun :)

Spent some time experimenting with different ideas for the new Brandlystic portfolio, and it's amazing how a few interactive effects can make a design feel so much more alive. Still refining it, but I'm excited to share the final result soon.

Turn on the 🔊

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Popular opinion: shaders in ","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://x.com/IsmelFigueroa/status/2081792449706332445?s=20","target":"_blank"}}]},{"type":"mention","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://x.com/IsmelFigueroa/status/2081792449706332445?s=20","target":"_blank"}}],"attrs":{"id":"a7cd9fe6-cf81-4a41-8e93-bca0291dba80","slug":"framer","label":"Framer","mentionSuggestionChar":"@"}},{"type":"text","text":" are way too much fun :)","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://x.com/IsmelFigueroa/status/2081792449706332445?s=20","target":"_blank"}}]}]},{"type":"paragraph","content":[{"type":"text","text":"Spent some time experimenting with different ideas for the new "},{"type":"text","text":"Brandlystic","marks":[{"type":"bold"}]},{"type":"text","text":" portfolio, and it's amazing how a few interactive effects can make a design feel so much more alive. Still refining it, but I'm excited to share the final result soon. "}]},{"type":"paragraph","content":[{"type":"text","text":"Turn on the "},{"type":"emoji","attrs":{"name":"loud_sound","emoji":"🔊"}}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/jmbyiwXKVF4PO5iwj9AE8TBG9rpSLDnhSgnUN9mNgiA.m3u8","metadata":{"posterUrl":"https://image.mux.com/jmbyiwXKVF4PO5iwj9AE8TBG9rpSLDnhSgnUN9mNgiA/thumbnail.webp?time=7.133","aspectRatio":"799:540","duration":18.371333}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":8,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-07-27T17:29:10.660Z","updatedAt":"2026-07-27T17:29:10.660Z"},{"id":"019fa42e-61f9-753d-b63b-8013e86fdd2a","title":null,"body":"

I used to think “real” design success meant stacking prestige logos: NFL teams, big tech, shiny startups 🫢

Then I sat down with Brady Patterson, a designer and agency founder in Austin who went from the 49ers, USC, Fox Sports, Apple, and Hulu… to building brands and conversion‑driven websites for roofers, garage door companies, and other blue‑collar businesses.

Watch Full Episode below ↓

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I used to think “real” design success meant stacking prestige logos: NFL teams, big tech, shiny startups "},{"type":"emoji","attrs":{"name":"face_with_open_eyes_and_hand_over_mouth","emoji":"🫢"}},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"Then I sat down with "},{"type":"text","text":"Brady Patterson","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://contra.com/brady_patterson_4qrsbnmm?r=ismelfigueroa","target":"_blank"}}]},{"type":"text","text":", a designer and agency founder in Austin who went from the 49ers, USC, Fox Sports, Apple, and Hulu… to building brands and conversion‑driven websites for roofers, garage door companies, and other blue‑collar businesses. "}]},{"type":"paragraph","content":[{"type":"text","text":"Watch Full Episode below ↓","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer","href":"https://www.youtube.com/watch?v=yNZE6_NfPVI","target":"_blank"}}]}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/R5QYlmSnEGG1Sj00mjncKSiw01mNoAnuCP8X6SU3Q6pNY.m3u8","metadata":{"posterUrl":"https://image.mux.com/R5QYlmSnEGG1Sj00mjncKSiw01mNoAnuCP8X6SU3Q6pNY/thumbnail.webp?time=85.433","aspectRatio":"16:9","duration":97.433333}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":18,"liked":false},"comments":{"count":5},"reposts":{"count":1,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-07-27T15:25:31.006Z","updatedAt":"2026-07-27T15:25:31.006Z"},{"id":"019f8ace-17f3-722b-9785-615839ed8cd6","title":null,"body":"

AI is not my designer... it’s my late‑night thought partner.

Nick (Baked Design) shared with @Daniel G Bright (BrightStudios) and I how he uses AI to think like a dev, design better products, and close higher‑quality clients, while staying tiny on purpose.

New UnContrad episode is live now for indie designers, studio owners, and creators serious about playing the long game.

Watch Full Episode here ↓

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Most designers want “more clients.”

Nick from BakedDesign hit 170–180K/month in his studio… and realized too many clients nearly broke him. In our upcoming UnContrad conversation, we go deep on:

- Burnout signs he ignored at Meta

- Why he caps revenue around 100–120K/month

- How he rebuilt around freedom, not vanity metrics

This episode might change how you think about “growth.”

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Here's what I tried to submit for the @Framer Agents Hackathon.

I appreciate any help from @Framer's support team to finalize my submission.

I took a swing at reimagining the @Framer Merch experience.

So, I redesigned the washed logo cap page to be fully interactive. instead of a static preview, you can personalize it live.

- edit the text

- change colors

- adjust the curve

- drag it around

- rotate it 360°

concept idea below ↓

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Here's what I tried to submit for the "},{"type":"mention","attrs":{"id":"a7cd9fe6-cf81-4a41-8e93-bca0291dba80","slug":"framer","label":"Framer","mentionSuggestionChar":"@"}},{"type":"text","text":" Agents Hackathon."}]},{"type":"paragraph","content":[{"type":"text","text":"I appreciate any help from ","marks":[{"type":"code"}]},{"type":"mention","marks":[{"type":"code"}],"attrs":{"id":"a7cd9fe6-cf81-4a41-8e93-bca0291dba80","slug":"framer","label":"Framer","mentionSuggestionChar":"@"}},{"type":"text","text":"'s support team to finalize my submission.","marks":[{"type":"code"}]}]},{"type":"paragraph","content":[{"type":"text","text":"I took a swing at reimagining the "},{"type":"mention","attrs":{"id":"a7cd9fe6-cf81-4a41-8e93-bca0291dba80","slug":"framer","label":"Framer","mentionSuggestionChar":"@"}},{"type":"text","text":" Merch experience. "}]},{"type":"paragraph","content":[{"type":"text","text":"So, I redesigned the washed logo cap page to be fully interactive. instead of a static preview, you can personalize it live. "}]},{"type":"paragraph","content":[{"type":"text","text":"- edit the text "}]},{"type":"paragraph","content":[{"type":"text","text":"- change colors "}]},{"type":"paragraph","content":[{"type":"text","text":"- adjust the curve "}]},{"type":"paragraph","content":[{"type":"text","text":"- drag it around "}]},{"type":"paragraph","content":[{"type":"text","text":"- rotate it 360° "}]},{"type":"paragraph","content":[{"type":"text","text":"concept idea below ↓","marks":[{"type":"code"}]}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"video","url":"https://stream.mux.com/sRlw01GLetBwjp2mCH02024IV01zPTihr1Rs009fmX9u01V02I.m3u8","metadata":{"posterUrl":"https://image.mux.com/sRlw01GLetBwjp2mCH02024IV01zPTihr1Rs009fmX9u01V02I/thumbnail.webp?time=14.833","aspectRatio":"53:45","duration":19.471333}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":6,"liked":false},"comments":{"count":2},"reposts":{"count":0,"reposted":false,"repostId":null},"version":2,"edited":true,"editedAt":"2026-06-19T23:48:32.504Z","createdAt":"2026-06-19T21:34:24.524Z","updatedAt":"2026-06-19T23:48:32.504Z"},{"id":"019ee1c9-4484-70a7-88cd-5c4220999a87","title":null,"body":"$53","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"“Designers shouldn’t be prototyping. They should be publishing.” ","marks":[{"type":"code"}]}]},{"type":"paragraph","content":[{"type":"mention","attrs":{"id":"e49e732e-a4ec-42bd-a8a3-45a88e8da6a2","slug":"theryanhayward","label":"Ryan Hayward","mentionSuggestionChar":"@"}},{"type":"text","text":" went all‑in on "},{"type":"mention","attrs":{"id":"a7cd9fe6-cf81-4a41-8e93-bca0291dba80","slug":"framer","label":"Framer","mentionSuggestionChar":"@"}},{"type":"text","text":", built "},{"type":"mention","attrs":{"id":"ba90876b-848a-4d1c-bbe3-016394b0d57d","slug":"insertframe","label":"Insert Frame","mentionSuggestionChar":"@"}},{"type":"text","text":" on top of it, and now serves designers + marketers globally. 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my submission to the agents' hackathon kept loading for several minutes. I'm not sure if it went through.

Who's the right person to contact on Framer about this?

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"my submission to the agents' hackathon kept loading for several minutes. I'm not sure if it went through. "}]},{"type":"paragraph","content":[{"type":"text","text":"Who's the right person to contact on Framer about this? 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"},{"type":"text","text":"https://youtube.com/@uncontrad","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://youtube.com/@uncontrad?si=DCD0DyZo9TyMvQZH","target":"_blank"}}]}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/08f7a3cf-0477-45eb-add1-e2f7085e9ef7/1hiqz1kv","metadata":{"tint":{"h":0,"s":0,"l":3},"width":1206,"height":732}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":11,"liked":false},"comments":{"count":3},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-06-17T02:48:52.139Z","updatedAt":"2026-06-17T02:48:52.139Z"},{"id":"019ed1c7-0e01-7771-86a7-7bef92781bcc","title":null,"body":"

@framer 3.0 watch party :)

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"@framer","marks":[{"type":"link","attrs":{"rel":"noopener noreferrer nofollow","href":"https://x.com/framer","target":"_blank"}}]},{"type":"text","text":" 3.0 watch party :)"}]}]},"author":{"framerUserId":"08f7a3cf-0477-45eb-add1-e2f7085e9ef7","name":"Brandlystic","slug":"ismel-figueroa","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/59640/avatar-EqBzT77l3nMmQAH5I3vXwC7Rd1qVjV.jpg","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/08f7a3cf-0477-45eb-add1-e2f7085e9ef7/x0bcg3ip","metadata":{"tint":{"h":30,"s":22,"l":14},"width":2252,"height":1678}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":16,"liked":false},"comments":{"count":2},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-06-16T18:52:23.955Z","updatedAt":"2026-06-16T18:52:23.955Z"}],"pagination":{"next":null,"previous":null},"totalCount":"$undefined","feedSession":"$undefined"}]}},"children":"$L55"}]