50:I[267044,["/creators-assets/_next/static/immutable/chunks/356g_j0l71_46.js","/creators-assets/_next/static/immutable/chunks/15s1ft4k9lx-7.js","/creators-assets/_next/static/immutable/chunks/0x8sumr53pdkk.js","/creators-assets/_next/static/immutable/chunks/3pud1dqsw0-_7.js","/creators-assets/_next/static/immutable/chunks/1m75iqpnspynu.js","/creators-assets/_next/static/immutable/chunks/0c6romi9ma0is.js","/creators-assets/_next/static/immutable/chunks/3ohf-5_4hfjuq.js","/creators-assets/_next/static/immutable/chunks/2jjhfe7-w6y9a.js","/creators-assets/_next/static/immutable/chunks/325i2v5l4tnlq.js","/creators-assets/_next/static/immutable/chunks/0kisxyo3aw231.js","/creators-assets/_next/static/immutable/chunks/2b1mm8iiske-y.js","/creators-assets/_next/static/immutable/chunks/0i7m0zg6jfazw.js","/creators-assets/_next/static/immutable/chunks/3-hmotkz_bdv_.js","/creators-assets/_next/static/immutable/chunks/06bqtx1jsc1kz.js","/creators-assets/_next/static/immutable/chunks/3q5wansxm4vp6.js","/creators-assets/_next/static/immutable/chunks/14h9277o22-rl.js","/creators-assets/_next/static/immutable/chunks/3naniu4pnqfyw.js","/creators-assets/_next/static/immutable/chunks/2-y_r3u4wh2s3.js","/creators-assets/_next/static/immutable/chunks/456d4lcv9-syj.js","/creators-assets/_next/static/immutable/chunks/36-o7-3julke0.js","/creators-assets/_next/static/immutable/chunks/2xq6uu2rcdc2i.js","/creators-assets/_next/static/immutable/chunks/2y9gv91n8o3i9.js","/creators-assets/_next/static/immutable/chunks/3z6ke99nzr4_e.js","/creators-assets/_next/static/immutable/chunks/3e73rezw4k1a2.js","/creators-assets/_next/static/immutable/chunks/40oma2w708rd-.js","/creators-assets/_next/static/immutable/chunks/1fkcqskfw4hol.js","/creators-assets/_next/static/immutable/chunks/3ixl4aqv6ylo7.js","/creators-assets/_next/static/immutable/chunks/2x7-2b3jcc9x7.js","/creators-assets/_next/static/immutable/chunks/2di2v55rtz-8i.js","/creators-assets/_next/static/immutable/chunks/3_pg4jxj9aiiw.js","/creators-assets/_next/static/immutable/chunks/0l9v835j421-s.js","/creators-assets/_next/static/immutable/chunks/0qx5rzvbsd7bx.js","/creators-assets/_next/static/immutable/chunks/3b306xa-3tb7g.js","/creators-assets/_next/static/immutable/chunks/3g6klxxyg4m8-.js","/creators-assets/_next/static/immutable/chunks/2fvzgkzqkig_w.js","/creators-assets/_next/static/immutable/chunks/00owjoob9gqs9.js","/creators-assets/_next/static/immutable/chunks/3k6sa9ujkqb5c.js"],"S"] 51:T892,

Key Highlights:

Full Identity & Assets: End-to-end development of brand identity, bespoke website, and corporate brochure
Advanced Architecture: Multi-page infrastructure featuring 17 fully optimized pages
Custom Interactions: Implementation of sophisticated micro-interactions and smooth carousels
Custom Multi-Language Setup: Engineered a dual-build architecture to deliver full bilingual capabilities efficiently

The Brief & Challenge

For this prominent boutique consultancy firm, the horizon lab developed a comprehensive brand identity, a custom website, and an aligned corporate brochure. The name originated from a shared connection, inspired by the founders' history on "de IJsvogel." Using advanced prompt engineering, a powerful logo was designed, which served as the foundation for the typography and color palette.

Development & Deployment

Once the core design system was finalized, content was integrated and validated through rapid, short-cycle iterations. This agile approach allowed the initial 8-page website to go live in record time, complete with elegant visual accents, an intuitive structure, and a distinct positioning that sets them apart in the consulting industry.

Bespoke Corporate Brochure & Scaling

As a leading consultancy firm ready to make a powerful impact, it was crucial that Kingfisher & Partners maintained a strong presence both online and offline. Parallel to the website development, a high-end corporate brochure was designed to seamlessly match the digital brand identity.

Ongoing Optimization & Global Reach

Following the successful launch, the horizon lab remained closely involved in scaling the platform. To cater to international clients, an English version was introduced. Furthermore, a dedicated publications section was recently integrated to showcase articles, serving as a powerful conversion tool for prospective clients.

52:T791,

The Brief & Challenge

The project started through my initiative: I recognized the untapped digital potential for Eetcafé Lijn 3 and immediately developed a comprehensive high-fidelity mockup. This convincing concept served as the catalyst for a refreshed online identity. The goal was to take their existing vibe and carefully translate it into a layered, modern, and atmospheric design that perfectly captures the warm hospitality of the establishment.

Ambiance & History

The website now has the structural depth the venue deserves, featuring mature pages filled with curated visual assets. We took a deep dive into the unique history of the location and its local surroundings on the dedicated "About Lijn 3" page. Furthermore, the digital menu page was brought to life; shifting away from static, uninspiring buttons to a rich visual experience with inviting copywriting and crisp photography.

Local SEO & CMS Integration

Behind the scenes, the website is optimized for long-term growth and discoverability. Both the contact and news components received a major structural upgrade. By implementing a dynamic Framer CMS, news items now have their own dedicated, indexable pages. This setup not only elevates the overall professionalism of the site but also significantly boosts its organic performance in local search engine results.

The Result & Sustainable Support

With the official launch, a solid digital foundation has been established, but I remain closely involved in the future of Lijn 3. This ongoing partnership includes updating the food and beverage menus, as well as refining and publishing new CMS entries and imagery. Eetcafé Lijn 3 is now fully equipped with a sophisticated online storefront, backed by flexible, sustainable, and affordable long-term technical support.

53:T879,

Key Highlights:

o 11 custom pages + fully dynamic project subpages

o Advanced Framer CMS: Scalable setup for seamless project updates

o Optimized Performance: Image compression and layout optimization for fast load times

o Enhanced SEO: Improved online visibility and strategic structure

The Brief & Challenge

The project started through my initiative: I recognized the untapped online potential for Star Landscaping and immediately designed a high-fidelity mockup. This convincing starting point became the foundation for a refreshed brand identity.

The goal was to take their existing, recognizable orange brand identity and translate it into a subtle, layered, high-end design that perfectly fits the modern landscaping industry.

Visual Optimization & CMS Structure

To make their stunning landscaping projects truly stand out, substantial work went into optimizing and then compressing high-resolution imagery for lightning-fast web performance. Furthermore, the complete website architecture was redesigned with a logical hierarchy. By integrating a dynamic Framer CMS for the project pages.

Enhancing Personality & User Flow

A landscaping company is driven by the people behind the craftsmanship. That is why the "About Us" and "Careers" pages received a massive upgrade with engaging copywriting, immersive layouts, and authentic visuals. Combined with clear process guidance and strategic call-to-actions, visitors are now intuitively guided toward the next step in the conversion funnel.

The Result & Continuous Growth

With this official launch, a bulletproof digital foundation has been laid, but I remain closely involved in the ongoing optimization of Star Landscaping. This includes adding brand-new projects to the CMS and building out strategic landing pages in the future.

The most rewarding side effect? The owner’s online presence is now so strong and professional that he is no longer bombarded by other digital agencies.

4f:["$","$L50",null,{"value":{"fallback":{"$inf$activity-creator-78865214-00ae-4cb2-8931-29803ed25340-all:/unified/creator/78865214-00ae-4cb2-8931-29803ed25340/activity/":[{"data":[{"id":"01a1118a-dfc1-74a5-81bd-98fdc81389b8","type":"site.created","target":{"type":"site","id":"18114","preview":"Kingfisherpartners","previewJson":null,"thumbnail":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11188-b98f-734a-9463-366eda1aa262.png","targetDeleted":false,"owned":false,"actions":null},"context":null,"actors":[{"id":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","slug":"lars-beijen","followed":false,"followsYou":false}],"actorCount":1,"message":null,"resourceType":"site","visibility":"public","startedAt":"2026-10-06T14:07:56.353Z","latestAt":"2026-10-06T14:07:56.353Z"},{"id":"01a11184-72b2-713d-99fb-1342fb73b80b","type":"site.created","target":{"type":"site","id":"18111","preview":"Eetcafé Lijn 3","previewJson":null,"thumbnail":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11181-185f-74d4-86cd-073974bf7518.png","targetDeleted":false,"owned":false,"actions":null},"context":null,"actors":[{"id":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","slug":"lars-beijen","followed":false,"followsYou":false}],"actorCount":1,"message":null,"resourceType":"site","visibility":"public","startedAt":"2026-10-06T14:00:55.218Z","latestAt":"2026-10-06T14:00:55.218Z"},{"id":"01a1117f-1693-73b9-b119-3075d5f93b98","type":"site.created","target":{"type":"site","id":"18110","preview":"Star Landscaping","previewJson":null,"thumbnail":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a1117a-9897-736c-b1bf-67a9aaa032f0.png","targetDeleted":false,"owned":false,"actions":null},"context":null,"actors":[{"id":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","slug":"lars-beijen","followed":false,"followsYou":false}],"actorCount":1,"message":null,"resourceType":"site","visibility":"public","startedAt":"2026-10-06T13:55:03.955Z","latestAt":"2026-10-06T13:55:03.955Z"}],"pagination":{"next":null,"previous":null},"totalCount":"$undefined","feedSession":"$undefined"}],"$inf$posts:78865214-00ae-4cb2-8931-29803ed25340:/unified/posts/?creator=78865214-00ae-4cb2-8931-29803ed25340&with=reposts":[{"data":[{"id":"01a1118a-dd60-7787-9f50-cbd0b0bbd62f","title":null,"body":"

From visual identity to digital deployment. For Kingfisher & Partners, a comprehensive brand package was created; including logo design, a corporate brochure, and a bespoke 17-page bilingual website.

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"From visual identity to digital deployment. For Kingfisher & Partners, a comprehensive brand package was created; including logo design, a corporate brochure, and a bespoke 17-page bilingual website."}]}]},"author":{"framerUserId":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","slug":"lars-beijen","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","badges":["available","expert"],"followed":false,"followsYou":false},"media":[],"resources":[{"id":"18114","resolved":true,"title":"Kingfisherpartners","body":"$51","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Key Highlights:","marks":[{"type":"bold"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Full Identity & Assets:","marks":[{"type":"bold"}]},{"type":"text","text":" End-to-end development of brand identity, bespoke website, and corporate brochure"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Advanced Architecture:","marks":[{"type":"bold"}]},{"type":"text","text":" Multi-page infrastructure featuring 17 fully optimized pages"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Custom Interactions:","marks":[{"type":"bold"}]},{"type":"text","text":" Implementation of sophisticated micro-interactions and smooth carousels"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"text","text":"Custom Multi-Language Setup:","marks":[{"type":"bold"}]},{"type":"text","text":" Engineered a dual-build architecture to deliver full bilingual capabilities efficiently"}]}]}]},{"type":"paragraph","content":[{"type":"text","text":"The Brief & Challenge","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"For this prominent boutique consultancy firm, the horizon lab developed a comprehensive brand identity, a custom website, and an aligned corporate brochure. The name originated from a shared connection, inspired by the founders' history on \"de IJsvogel.\" Using advanced prompt engineering, a powerful logo was designed, which served as the foundation for the typography and color palette."}]},{"type":"paragraph","content":[{"type":"text","text":"Development & Deployment","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"Once the core design system was finalized, content was integrated and validated through rapid, short-cycle iterations. This agile approach allowed the initial 8-page website to go live in record time, complete with elegant visual accents, an intuitive structure, and a distinct positioning that sets them apart in the consulting industry."}]},{"type":"paragraph","content":[{"type":"text","text":"Bespoke Corporate Brochure & Scaling","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"As a leading consultancy firm ready to make a powerful impact, it was crucial that Kingfisher & Partners maintained a strong presence both online and offline. Parallel to the website development, a high-end corporate brochure was designed to seamlessly match the digital brand identity."}]},{"type":"paragraph","content":[{"type":"text","text":"Ongoing Optimization & Global Reach","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"Following the successful launch, the horizon lab remained closely involved in scaling the platform. To cater to international clients, an English version was introduced. Furthermore, a dedicated publications section was recently integrated to showcase articles, serving as a powerful conversion tool for prospective clients."}]}]},"introduction":"","slug":"kingfisherpartners","author":{"framerUserId":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","slug":"lars-beijen","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11188-b98f-734a-9463-366eda1aa262.png","metadata":{"tint":{"h":30,"s":22,"l":14},"width":736,"height":1409}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11188-b9cb-71ef-9ff4-3417c8380f26.png","metadata":{"tint":{"h":30,"s":31,"l":30},"width":1312,"height":812}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11188-b9e5-77be-97b5-4083db5aea05.png","metadata":{"tint":{"h":0,"s":0,"l":57},"width":912,"height":1170}}],"post":null,"createdAt":"2026-10-06T14:07:55.084Z","updatedAt":"2026-10-06T14:07:55.084Z","publishedAt":"2026-10-06T14:07:55.081Z","featuredAt":null,"approvedAt":null,"type":"site","attributes":{"url":"https://www.kingfisherpartners.nl/","categories":[{"id":"ddd39099-5b17-42e0-b333-7b7c480a114f","name":"Business","slug":"business"}],"mainCategory":null,"tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":2,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":2,"edited":true,"editedAt":"2026-10-06T14:11:09.132Z","createdAt":"2026-10-06T14:07:55.744Z","updatedAt":"2026-10-06T14:11:09.132Z"},{"id":"01a11184-702b-7778-a4ae-d2c93f58d366","title":null,"body":"

Bringing local history to life online. For Eetcafé Lijn 3, an immersive digital storefront was built that captures their unique heritage and welcoming atmosphere. Powered by a flexible Framer CMS for news and events, this project is fully engineered to boost their local SEO presence.

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Bringing local history to life online. For Eetcafé Lijn 3, an immersive digital storefront was built that captures their unique heritage and welcoming atmosphere. Powered by a flexible Framer CMS for news and events, this project is fully engineered to boost their local SEO presence."}]}]},"author":{"framerUserId":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","slug":"lars-beijen","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","badges":["available","expert"],"followed":false,"followsYou":false},"media":[],"resources":[{"id":"18111","resolved":true,"title":"Eetcafé Lijn 3","body":"$52","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"The Brief & Challenge","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"The project started through my initiative: I recognized the untapped digital potential for Eetcafé Lijn 3 and immediately developed a comprehensive high-fidelity mockup. This convincing concept served as the catalyst for a refreshed online identity. The goal was to take their existing vibe and carefully translate it into a layered, modern, and atmospheric design that perfectly captures the warm hospitality of the establishment."}]},{"type":"paragraph","content":[{"type":"text","text":"Ambiance & History","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"The website now has the structural depth the venue deserves, featuring mature pages filled with curated visual assets. We took a deep dive into the unique history of the location and its local surroundings on the dedicated \"About Lijn 3\" page. Furthermore, the digital menu page was brought to life; shifting away from static, uninspiring buttons to a rich visual experience with inviting copywriting and crisp photography."}]},{"type":"paragraph","content":[{"type":"text","text":"Local SEO & CMS Integration","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"Behind the scenes, the website is optimized for long-term growth and discoverability. Both the contact and news components received a major structural upgrade. By implementing a dynamic Framer CMS, news items now have their own dedicated, indexable pages. This setup not only elevates the overall professionalism of the site but also significantly boosts its organic performance in local search engine results."}]},{"type":"paragraph","content":[{"type":"text","text":"The Result & Sustainable Support","marks":[{"type":"bold"}]},{"type":"text","text":" "}]},{"type":"paragraph","content":[{"type":"text","text":"With the official launch, a solid digital foundation has been established, but I remain closely involved in the future of Lijn 3. This ongoing partnership includes updating the food and beverage menus, as well as refining and publishing new CMS entries and imagery. Eetcafé Lijn 3 is now fully equipped with a sophisticated online storefront, backed by flexible, sustainable, and affordable long-term technical support."}]}]},"introduction":"","slug":"eetcaf-lijn-3","author":{"framerUserId":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","slug":"lars-beijen","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11181-185f-74d4-86cd-073974bf7518.png","metadata":{"tint":{"h":30,"s":22,"l":14},"width":736,"height":1411}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11180-eb21-75ab-b687-3d3891c73e2f.png","metadata":{"tint":{"h":30,"s":37,"l":33},"width":1312,"height":811}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11180-cefc-7267-84e5-5e7039986468.png","metadata":{"tint":{"h":0,"s":0,"l":3},"width":2048,"height":2732}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a11182-09cb-77ee-9d1e-6a1c1a920651.webp","metadata":{"tint":{"h":30,"s":37,"l":33},"width":1365,"height":768}}],"post":null,"createdAt":"2026-10-06T14:00:53.926Z","updatedAt":"2026-10-06T14:00:53.926Z","publishedAt":"2026-10-06T14:00:53.923Z","featuredAt":null,"approvedAt":null,"type":"site","attributes":{"url":"https://eetcafelijn3.nl/","categories":[{"id":"ddd39099-5b17-42e0-b333-7b7c480a114f","name":"Business","slug":"business"},{"id":"46b2cb88-832c-48ca-80df-2845470e47fb","name":"Restaurant","slug":"restaurant"}],"mainCategory":null,"tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":0,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":3,"edited":true,"editedAt":"2026-10-06T14:11:38.645Z","createdAt":"2026-10-06T14:00:54.571Z","updatedAt":"2026-10-06T14:11:38.645Z"},{"id":"01a1117f-141c-74c2-9ac8-322ed8a32cc0","title":null,"body":"

Proud to share the digital transformation of Star Landscaping! We took their iconic regional brand identity and translated it into a high-end, responsive platform. The site features a fully dynamic CMS for their portfolio and optimized performance to showcase their craftsmanship.

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Proud to share the digital transformation of Star Landscaping! We took their iconic regional brand identity and translated it into a high-end, responsive platform. The site features a fully dynamic CMS for their portfolio and optimized performance to showcase their craftsmanship."}]}]},"author":{"framerUserId":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","slug":"lars-beijen","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","badges":["available","expert"],"followed":false,"followsYou":false},"media":[],"resources":[{"id":"18110","resolved":true,"title":"Star Landscaping","body":"$53","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Key Highlights:","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"type":"text","text":"o 11 custom pages + fully dynamic project subpages"}]},{"type":"paragraph","content":[{"type":"text","text":"o Advanced Framer CMS: Scalable setup for seamless project updates"}]},{"type":"paragraph","content":[{"type":"text","text":"o Optimized Performance: Image compression and layout optimization for fast load times"}]},{"type":"paragraph","content":[{"type":"text","text":"o Enhanced SEO: Improved online visibility and strategic structure"}]},{"type":"paragraph","content":[{"type":"text","text":"The Brief & Challenge","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"type":"text","text":"The project started through my initiative: I recognized the untapped online potential for Star Landscaping and immediately designed a high-fidelity mockup. This convincing starting point became the foundation for a refreshed brand identity."}]},{"type":"paragraph","content":[{"type":"text","text":"The goal was to take their existing, recognizable orange brand identity and translate it into a subtle, layered, high-end design that perfectly fits the modern landscaping industry."}]},{"type":"paragraph","content":[{"type":"text","text":"Visual Optimization & CMS Structure","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"type":"text","text":"To make their stunning landscaping projects truly stand out, substantial work went into optimizing and then compressing high-resolution imagery for lightning-fast web performance. Furthermore, the complete website architecture was redesigned with a logical hierarchy. By integrating a dynamic Framer CMS for the project pages."}]},{"type":"paragraph","content":[{"type":"text","text":"Enhancing Personality & User Flow","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"type":"text","text":"A landscaping company is driven by the people behind the craftsmanship. That is why the \"About Us\" and \"Careers\" pages received a massive upgrade with engaging copywriting, immersive layouts, and authentic visuals. Combined with clear process guidance and strategic call-to-actions, visitors are now intuitively guided toward the next step in the conversion funnel."}]},{"type":"paragraph","content":[{"type":"text","text":"The Result & Continuous Growth","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"type":"text","text":"With this official launch, a bulletproof digital foundation has been laid, but I remain closely involved in the ongoing optimization of Star Landscaping. This includes adding brand-new projects to the CMS and building out strategic landing pages in the future."}]},{"type":"paragraph","content":[{"type":"text","text":"The most rewarding side effect? The owner’s online presence is now so strong and professional that he is no longer bombarded by other digital agencies."}]}]},"introduction":"","slug":"star-landscaping","author":{"framerUserId":"78865214-00ae-4cb2-8931-29803ed25340","name":"the horizon lab.","slug":"lars-beijen","avatar":"https://framerusercontent.com/avatars/users/78865214-00ae-4cb2-8931-29803ed25340/uRrTYIwvA","badges":["available","expert"],"followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a1117a-9897-736c-b1bf-67a9aaa032f0.png","metadata":{"tint":{"h":30,"s":31,"l":30},"width":1312,"height":811}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a1117a-6fdc-75ce-a95a-36533de19198.png","metadata":{"tint":{"h":30,"s":37,"l":33},"width":1312,"height":812}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a1117a-8b66-71dd-88dc-e3042201001c.png","metadata":{"tint":{"h":0,"s":0,"l":57},"width":912,"height":1170}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/78865214-00ae-4cb2-8931-29803ed25340/01a1117a-7fc0-75df-b4b8-76689e7819b7.png","metadata":{"tint":{"h":30,"s":22,"l":14},"width":736,"height":1411}}],"post":null,"createdAt":"2026-10-06T13:55:02.642Z","updatedAt":"2026-10-06T13:55:02.642Z","publishedAt":"2026-10-06T13:55:02.640Z","featuredAt":null,"approvedAt":null,"type":"site","attributes":{"url":"https://www.starlandscaping.nl/","categories":[{"id":"ddd39099-5b17-42e0-b333-7b7c480a114f","name":"Business","slug":"business"}],"mainCategory":null,"tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":0,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":3,"edited":true,"editedAt":"2026-10-06T14:12:14.931Z","createdAt":"2026-10-06T13:55:03.324Z","updatedAt":"2026-10-06T14:12:14.931Z"}],"pagination":{"next":null,"previous":null},"totalCount":"$undefined","feedSession":"$undefined"}]}},"children":"$L54"}]