I have opened my own site a few hundred times. I still can't see it properly.
While I was designing it I didn't like the colours or the layout at all. My business partner and my clients said it was clean and modern. I got used to it. Now I like it very much. Their eyes were right and mine were not.
Now I have a different problem. I nudge things left and right, change bits and bolts, endlessly. Let's make it a bit better. But does it really matter? Probably not. Same with the words and sentences I use - you can always write it differently, in a slightly better style.
The question is not what I do to it. The question is what creates value for the reader, for the client. That is when business becomes possible.
You chose every spacing value in the thing. By the time it ships, your eyes no longer arrive at the page. They arrive at your memory of building it. Which is why one stranger looking for six seconds will tell you more than your last six weeks of adjustment.
My day job is team behaviour, and there is a number from that world I keep carrying back here. Across 78,000 Belbin profiles, only 17.7% of people held a view of themselves that matched what their colleagues actually saw.
The rest of us are doing what we do with our own sites - judging something from the inside, with the only pair of eyes that cannot be surprised by it.
Self-perception is a first draft. It needs an editor.
Where the number comes from: Self-Awareness: What Your Team Really Sees | Soomre Newsroom
#TeamCoachingBySoomre


