Johnson Capital

A capital partner that looked like a broker

Johnson Capital arranges commercial real estate financing and moves faster than most of its market. Its old brand suggested the opposite. The firm wanted the credibility borrowers expect from CRE, with the clarity of a modern financial platform.

One month from kickoff to launch

We started from a Framer template and customised it, which let the month go into the parts specific to Johnson Capital. The new identity is dark: monochrome aerial photography under a serif headline. Navigation follows the financing categories borrowers search for, from bridge loans to recapitalisations, with a page for each service.

Two custom components make the firm’s speed concrete: a live rates ticker and a visual funding timeline.

At launch, PageSpeed Insights on desktop scored 97 for performance and 98 for accessibility. The finished site was then handed over to the Johnson Capital team.

Compare the old and new homepage in the Johnson Capital case study