Tymple

Sir the Baptist, the Grammy-nominated artist who founded Tymple, pictured it as a global archive of miracles. Its audience is a generation that grew up online, and the brief was explicit: lose the non-profit look entirely and make something as considered as Spotify or MasterClass.

Built like a streaming service

We set aside the visual language of religious media for a dark, video-led interface modelled on streaming platforms and built to carry a heavy rotation of video. We also wrote the copy, in the voice of a product rather than a pulpit.

Publishing from Notion

The team writes in Notion and the site reads from it, so new content goes live without a developer. Managing content now takes about 90% less time than the manual process it replaced. After launch, subscriber acquisition rose 33% month over month.

Read the Tymple case study and what Sir the Baptist said about the project